Artlist Launches AI-Powered ‘For You’ Recommendations
Inspired by the individuality of the creative process, Artlist’s sophisticated recommendation feature provides video creators with music curated directly to their tastes
TEL AVIV, August 2021 -- Artlist, the industry-leading creative technology company, announces today the public launch of the new AI-powered For You recommendations. Using a specially-designed algorithm, the feature feeds personalized song and artist recommendations to users within the larger Artlist music licensing interface.
The For You feature gives content creators sophisticated music recommendations that suit their individual tastes and styles, but from artists they might not have encountered on their own. The Artlist algorithm strikes a careful balance between catering to hyper-individualized preferences and suggesting music that is enough degrees removed from a user’s typical fare to pique their interest.
The For You recommendations feature helps creators take full advantage of the Artlist music catalog by recommending relevant songs they may not otherwise encounter in a standard search. This exposes users to new artists and new styles of music they’ve yet to explore on their own, and has the additional benefit of broadening their musical horizons. Many video creators approach the process of incorporating music into their videos with an idea of the tone they want to set, but without a specific song in mind. Using the For You feature, content creators can find the perfect song for their video faster, even when they’re not entirely sure what they’re looking for.
This new offering caters directly to creators’ needs and artistic processes. The team conducted extensive research and testing, and designed an algorithm capable of categorizing and mapping every song and every artist on the platform. The algorithm positions users on a digital map based on their preferences, and recommends songs that are suited to their tastes but different enough to lead them in unexpected musical directions.
The end result is an intelligent and self-learning tool that makes the user experience increasingly smooth, rewarding, personalized, and easy to operate — a goal of every feature Artlist integrates into their platform. After all, making the post-production process both seamless and creatively fruitful is part and parcel of the Artlist mission, and the very basis of the For You feature.
“We were very particular when designing this feature. The algorithm had to hit the sweet spot,” said Amit Ben Dor, Head of AI at Artlist. “We’re giving users recommendations that are suited to their tastes, but nevertheless exploratory and interesting, and maybe not something they would have gravitated towards if they were just clicking around their own playlists. That’s not an easy balance to strike, but I feel confident saying we did it. Best of all, its self-learning capabilities mean the feature is getting smarter and more streamlined with every use.”
Following extensive testing and a soft beta launch, the For You feature is now available to all Artlist users.
About Artlist
Artlist is a leading creative technology company offering content creators powerful video and image editing software, and over 880,000 professional digital assets under a revolutionary, global license that covers every project worldwide.
In its mission to empower people to tell stories through video, Artlist offers four products: Artlist.io, a royalty-free music and SFX platform; Artgrid.io, a curated stock footage platform; MotionArray.com, an all-in-one marketplace for creators including video templates, presets, music, SFX, stock footage, motion graphics and stock photos; and FXhome, a cutting-edge video, VFX and image editing software. Artlist works with a growing team of contributors across the globe, updating its catalogs daily with fresh content while preserving a consistently high level of quality across its media and platforms.
Since its founding in 2016, Artlist has revolutionized the industry by offering subscription-based products under an unmatched license, and is becoming the ultimate 360-degree solution for content creators. Recognized as a top startup by LinkedIn and WIRED, Artlist counts Google, Apple, Nike, Coca-Cola, Ikea, Mercedes, Samsung, Wix, Netflix, Dior and many more among its 16 million clients.
Leadership
Ira Belsky is the Co-Founder and Co-CEO of Artlist, a leading creative technology company with products that provide content creators with editing software tools and over 880K digital assets. A self-taught filmmaker with a lifelong passion for creating beautiful and stimulating visuals, Ira brings both creative instincts and business savvy to Artlist, now a leader in the creative stock licensing industry.
Itzik Elbaz is the Co-Founder and Co-CEO of Artlist, a leading creative technology company with products that provide content creators with editing software tools and over 880K digital assets. He received his bachelor’s degree in industrial engineering from the Technion - Israel Institute of Technology. Following his studies, he worked as a UX engineer at high-performance communication and computing company Mellanox Technologies. Prior to founding Artlist, he gained extensive freelance experience in designing and building websites. In his role as Co-CEO, he takes particular interest in streamlining its user-facing aspects.
Eyal Raz is the Co-Founder and CCO of Artlist, a leading creative technology company with products that provide content creators with editing software tools and over 880K digital assets. A member of the creative class prior to founding Artlist, Eyal is a composer and engineer who has mentored multiple emerging musicians. He has commanded significant stylistic influence on the video and film sync industries, popular YouTubers, and major commercial branding campaigns. Eyal focuses on the creative aspects and content data analysis of Artlist. His catalogs and collaborations with rising independent artists are now available through the platform.
