Burger King teams up with Call of Duty to bring Call of Duty: Modern Warfare II to restaurants in 39 markets worldwide

ZUG, Switzerland. October 2022 – Burger King announces a collaboration with the worldwide gaming franchise Call of Duty® for its most anticipated launch of the year, Call of Duty®: Modern Warfare® II. Burger King and Call of Duty team up to offer rewards to fans at more than 6,000 locations across 39 markets*, representing the Burger King brand’s largest-scale video-game international collaboration to date. 

Guests will have the chance to redeem a code for a Burger Town-themed Operator Skin and an hour of Double XP (2XP) in Modern Warfare® II, which doubles the points a gamer earns for a limited time. To celebrate the launch of the game, Burger King will also offer the opportunity for fans to get hands on play with an exciting Modern Warfare II mission inside a Burger King restaurant or to step into a Modern Warfare II themed restaurant with night vision goggles. 

The Burger Town King Operator Skin is emblazoned with the logo of “Burger Town,” a fictional Quick Service Restaurant chain (with a burger that resembles the Whopper) appearing in several Call of Duty games. While only one hour of 2XP play can be redeemed at a time, players can redeem another hour with each new meal purchased. The codes can be redeemed at callofduty/bkredeem.com 

To launch the collaboration, Burger King surprises its guests by capitalizing on a recent trend of gamers hacking unusual devices, like truck screens and printers, to play videogames. Guests over 18y old in Paris will be able to experience the Kiosk of Duty, playing Modern Warfare II in an ordering kiosk inside a Burger King, on October 29th and 30th. The kiosk activation was produced by Acrelec, a Burger King technology partner responsible for its in-restaurant ordering kiosks.

To expand the experience, Burger King will also be transforming restaurants in South Africa into a Call of Duty atmosphere with the unique opportunity of using night vision goggles to experience a completely dark Modern Warfare II themed restaurant from November 24th to November 26th. Along the way, they’ll have the chance to encounter hidden QR codes that earn them rewards for the next time they play Modern Warfare II. Surrounded by authentic sound effects and soundtracks from the game, guests will feel as if they’ve stepped into a Call of Duty universe, with game maps, loading screens and special codes. Guests will also enjoy Call of Duty thematic stores in Mexico, Puerto Rico, Saudi Arabia, Denmark, Colombia, Dominican Republic and Panama. The restaurants will be decorated with Call of Duty mini-maps and scenes of the game.

“Many gamers are already customers of quick-service restaurants and, by bringing to them Call of Duty: Modern Warfare II rewards, we are able to meet our guests where they are and tap into what they are really passionate about in an authentic and innovative way”, says Iwo Zakowski, Senior Director of Global Brand Marketing at Burger King. “Whether it’s a kiosk, an in-game feel inside one of our restaurants, or the rewards you get when you actually play the game, there is something for everyone.”

“We are incredibly excited to have Burger King join the Call of Duty community for our release of Modern Warfare II,” said William Gahagan, Director of Global Partnerships at Activision. “Burger King is going to give our fans in markets around the world the opportunity to come into their restaurants and interact with Call of Duty in a new and exciting way.”

"Working on a project for two brands as bold as Burger King and Call of Duty is a dream. Through this collaboration we worked together to bring to life a campaign that unifies both worlds in a fun and intriguing way. We made it even more interesting by hiding some easter eggs for the Call of Duty fans to have a bit of fun”, said Andre Toledo, Chief Creative Officer at David New York.

 *List of participating markets: Argentina, Australia, Bahamas, Brazil, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Cyprus, Denmark, Dominican Republic, Egypt, El Salvador, France, Guatemala, Kuwait, Martinique, Mexico, Morocco, Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Peru, Portugal, Puerto Rico, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates, and Venezuela.