Burger King and Activision’s “Kiosk of Duty” surprised and delighted restaurant customers and gamers alike

ZUG, Switzerland. December 2022 – As part of Burger King’s international campaign “Burger Six, Going Dark,” DAVID New York surprised gamers at select restaurants to promote the fast-food chain’s new Call of Duty®: Modern Warfare® II Meal.

Running video games on all kinds of unexpected devices, from ATMs and calculators to LEGO bricks, is trendy in the gaming world. Gamers went wild when a photo went viral showing a customer who had supposedly hacked an ordering kiosk to play video games on it. Just as suddenly, the image was discovered to have been PhotoShopped. 

That was when Burger King and Activision, the publisher of Call of Duty, decided to join forces and make the kiosks a reality. To promote the new Modern Warfare II Meal, the brands invited gamers to visit select Burger King locations in Spain and France and try out the new game on the kiosks where people usually order their food. Gamers got unique access to a mission on the ordering kiosks and had to complete a level for the chance to win a free Call of Duty Whopper Meal.

The one-of-a-kind activation, part of Burger King’s largest-ever gaming collaboration, became an international sensation, with customers raving about the possibility of playing the long-awaited game on an unexpected device.

"We wanted to give our guests a unique opportunity to play the biggest game of the year inside our restaurants. What’s more exciting than Call of Duty and a Whopper?” said Iwo Zakowski, Senior Director, Brand Marketing at Burger King.

“We made this campaign an immersive experience, allowing Burger King lovers and gamers alike to test out Call of Duty’s new game in a fun, interactive way. Only with these two bold brands could you create something so special for fans of both brands, which is actually quite a large overlap. The customer reaction exceeded expectations and surprised us all,” said Andre Toledo, Chief Creative Officer at DAVID New York.