TALLINN, Estonia, August 2022 – Decentraweb, the Web3 identity and domain platform, announces the official public launch of DecentraDNS, the service that enables anyone to permissionlessly purchase a top-level domain (TLD), as well as to mint and sell subdomains as NFTs on the Ethereum blockchain. The launch of DecentraDNS includes a DWEB resolver that enables browsers to access DWEB sites, Ethereum Name Service (ENS) sites, and regular ICANN sites for subdomains under the TLD.
Historically, domain acquisitions have been considered dicey business among buyers. Internet users seeking to purchase domains regularly run into limitations posed by ICANN, the nonprofit organization that manages the primary TLDs for the internet, including .com, .org, and .net domains. Websites built on ICANN-managed TLDs can be indiscriminately shut down or censored by hosting platforms or governments based on content posted on the site.
Once someone purchases rights to a TLD through DecentraDNS, they own the rights as long as they pay the renewal fees. Anyone purchasing a subdomain as an NFT owns the rights to that subdomain forever and cannot have it taken away. While other TLD sales platforms enforce waiting times and bidding processes, Decentraweb empowers people to immediately buy the rights to a TLD, provided that domain is available.
Decentraweb is working on a number of features for DecentraDNS that are planned for release over the coming weeks, including:
Web2 Bridge: Allows users to view the company’s Web3 content without the use of a resolver
JavaScript SDK: Helps app developers and websites to convert Ethereum addresses to DWEB aliases
Chat Function: Enables creators and buyers to connect and interface on a safe, end-to-end-encrypted messaging platform
“We want to open up the landscape of domain ownership and business,” says Decentraweb Founder and CEO Michael Calce. “In launching DecentraDNS on the public mainnet, we’ve removed the incredibly restrictive limitations users have become accustomed to with regards to top-level domains – namely, the waiting period and the uncertainty. This launch actively addresses those issues and presents a new way of activating top-level domains on Ethereum.”
Founded in 2021, Decentraweb aims to transform the internet and domain name systems (DNSs) by allowing users to freely create their own top-level domains (TLDs) and own them permanently as NFTs on the Ethereum blockchain. Corporations and businesses can buy and own a completely custom Top-Level-Domain (TLD), while individuals can purchase their own name or keywords for TLDs. Once registered, TLD owners can create and sell associated subdomains.

Michael Calce, Founder and CEO of Decentraweb, is one of the most sought-after security experts in the world. He is the chairman of the board of advisors for HP and works with many Fortune 500 companies. Michael gained notoriety in 2000 for launching one of the highest-profile DDoS attacks in history at the time, taking down Yahoo, eBay, CNN, and other high-profile sites. Since then, Michael’s mission has been to raise awareness around cybersecurity and to make the internet a safer place.

Mauvis Ledford is a blockchain and Web3 veteran with roots in Silicon Valley and New York City startups. He has a 15-year track record helping startups large and small from Skype to Disney Mobile. He was also the CTO of CoinMarketCap, helping to scale it to a top 100 Alexa site. Today he is a full-time tech adviser to select Web3 projects he believes in under his consultancy, BitNinja.

Arne brings his experience as former CTO and CIO of GoDaddy, the leading domain registrar in the world with over 80 million domains under management. Prior to GoDaddy, Arne held the position of CIO on the advisory board of Dell, as well as CTO of ServiceNow. He also served in managerial roles at Microsoft and engineering roles at Intel. Arne’s knowledge and experience range from domains and hosting to networking and computer industries.

Adam is the co-founder of TrustSwap, a software company focused on decentralized smart contract services, as well as the founder of Chain Games, a non-custodial blockchain-enabled gaming and e-sports platform. He was also the creator of decentralized social blockchain and crypto apps BravoCoin and Rebuzz. Prior to jumping into the blockchain and crypto world, he worked as a senior architect at GoDaddy and held engineering roles at Intel.
