Maison Christian Lacroix and Exclusible launch NFT collection, blending physical luxury with digital reality
The July 8th drop focuses on handcrafted scarves from the House of Christian Lacroix, available as both digital NFTs and luxury physical goods; the drop is an entry into the House’s exclusive digital club in the metaverse
LISBON, Portugal. June 2022 — Exclusible, the definitive platform for luxury NFTs and upscale metaverse activations, announces its collaboration with French fashion and lifestyle brand Christian Lacroix for the House's first NFT collection. The ‘Rêves de Soie’ NFT Collection will drop on July 8th and revolves around Christian Lacroix’s unique and beautifully handcrafted “Carrés” scarves.
The ‘Rêves de Soie’ NFT Collection will be a limited series of 700 generative NFTs – a form of generated artwork - which will merge 3D and 2D elements. Each token will be priced at 0.4 ETH (approximately 467 USD at the time of writing) and comes in a unique combination of elements and animations.
True to its innovative heritage, Christian Lacroix brings a full-on phygital experience, by being the first brand enabling NFT holders to redeem the physical product represented in their NFTs for free. It is in essence a made-to-order program for Web3 clients. Furthermore, each NFT will also come with a generative soundtrack, making each token even more unique through a combination of visual and audio traits.
Furthermore, NFT holders will be granted access to the Maison Christian Lacroix Penthouse in the metaverse, where a workshop will be hosted exclusively for the community. And the House’s exploration of the metaverse doesn’t stop there!
To celebrate the brand’s 35th anniversary, Maison Christian Lacroix and Exclusible will be hosting a metaverse party on July 26th, 2022. Four of the design house’s most iconic Haute Couture dresses will be on display digitally, including garments worn by celebrities such as Madonna and Lady Gaga. Attendees will receive exclusively designed wearables, with special wearables reserved for Maison Christian Lacroix NFT holders.
Through its collaboration with Exclusible, Maison Christian Lacroix aims to broaden its community by reaching luxury NFT enthusiasts with highly-coveted NFTs, inviting them to become connoisseurs of the luxury physical products as well as exclusive NFT members of Club Maison Christian Lacroix. With its technology platform, Exclusible will usher Maison Christian Lacroix into the metaverse, lending a feature of innovation to the traditionally haute couture brand. Maison Christian Lacroix is devoted to the establishment of its exclusive membership club, Club Maison Christian Lacroix and a long-term strategy in the metaverse.
“Exclusible has prepared an exciting drop for one of the most iconic haute couture designers,” said Exclusible Co-Founder and Chief Commercial Officer, Olivier Moingeon. “We are honored to bring Maison Christian Lacroix into the realm of Web3, where the possibilities are endless. We hope longtime aficionados of The House of Christian Lacroix, who may or may not have been introduced to the world of the metaverse yet, will be delighted by this NFT series.”
“This partnership with Exclusible marks a new era for our brand,” said Christian Lacroix CEO, Nicolas Topiol. “In looking for ways to innovate, we sought experts in Web3 and luxury, and we have found both in Exclusible. With this project, we hope to expand our community of Christian Lacroix aficionados and invite digital natives into our world.”
With this partnership, Exclusible introduces Maison Christian Lacroix into Web3 by implementing a long-term collaborative vision, with the potential to incorporate the NFT segment into the House of Christian Lacroix’s overarching strategy. All NFT drops for the House of Christian Lacroix will be available on exclusible.com, with the first drop going live on July 8th, 2022. Pre-payment is live from June 22nd at 8 PM CET to July 7th at 8 PM CET, 2022, enabling crypto and card payments to secure an NFT from the ‘Rêves de Soie’ Collection via the following link: https://exclusible.com/Christian-Lacroix/Reves-de-Soie-NFT-Collection/Reves-de-Soie
About Exclusible
Exclusible is the definitive metaverse and NFT platform dedicated to luxury brands, giving collectors access to limited-edition NFTs and experiences issued by the world's most desirable luxury brands. Founded in 2021, Exclusible successfully launched its own NFT collection called Alpha, acting as a private club access key with a wide array of privileges, where 3,000 NFTs sold out in less than 48 hours. In a short amount of time, Exclusible has garnered a stellar reputation for successful activations in the Web3 space, addressing the needs of its high-profile partnerships for NFTs and in the metaverse.
About Maison Christian Lacroix
A TIMELESS BRAND
The House of Christian Lacroix style is unique, exuberant, colorful, and baroque. It conserves, to this day, a heritage of unparalleled richness.With creativity and innovations, the studio of the House is continuously reinventing the signature themes of the House of Christian Lacroix. The Christian Lacroix brand continues to evolve through timeless values. The result is a fabulous and richly entwined universe, which can be continually reinterpreted. Since 1987, the Christian Lacroix brand has been sold worldwide, from apparel collections to fashion accessories and Home Collections.
Leadership
