Christofle enters the metaverse with its first NFT collection "925 Genesis MOOD" planned to drop on May 7th, 2022

DUBAI. April 21, 2022 – Christofle, the Parisian Silversmith Maison since 1830, will enter the metaverse with its first NFT collection “925 Genesis MOOD,” dropping on May 7th, 2022. The launch is facilitated through the brand’s partnership with Exclusible, the fast-growing platform for luxury NFTs and metaverse activations. With this launch, Christofle offers customers the opportunity to join the Web3 community of the House and acquire special status that gives access to unique advantages.  

• EXCLUSIVE EXPERIENCES: Owning a 925 Genesis MOOD NFT unlocks various experiences, including exclusive access to the sale of a new limited edition MOOD by Christofle, personalized engraving of its MOOD, and the opportunity to enter a drawing to win one of the pieces from the MOOD collection.

• PRIVILEGES AND OPPORTUNITIES: The House of Christofle is also giving its community the opportunity to win a 925 Genesis MOOD NFT by simply participating in a contest via the brand's Instagram account @christofle. 

Additional advantages will be revealed later in the year.

The Christofle NFT collection “925 Genesis MOOD” is inspired by the iconic MOOD by Christofle launched in 2015 and one of the best sellers of the House. Referring to a fantastic imaginary city named: Christofle Aurifaber Citatis in Latin, or The City of Christofle Silversmithing, it is a dreamlike city of silver and gold where the architecture takes the visitor on an immersive journey, across time and space, revealing the brand codes dear to Christofle.

Commenting on the launch, Emilie Metge, President of Christofle said: “We are eager to join the era of the Metaverse, with this new first NFT collection in line with our brand values of audacity, elegance, exigence, and inclusiveness. With a bold and modern approach, we are translating our craftsmanship into the new wave of the web, that is all about community and ownership. We want to offer the Christofle community a way to experience and access unique pieces of Christofle.”

Michael Chalhoub, President of Strategy, Growth, Innovation and Investment at Chalhoub Group, added: "I feel extremely humbled and proud to witness our Group's first NFT drop. And it only makes sense for it to be done with Christofle, the first luxury brand we introduced to the GCC over 65 years ago. Innovation and retaining the entrepreneurial spirit of our founders have always been part of our core values. And we take it as our duty to lead the way and introduce the first luxury tableware NFT. We are committed to constantly reinventing ourselves and to bringing the right products, services and experience to our customers that stay at the heart of everything we do.

“We are delighted and excited to collaborate with Chalhoub Group and Christofle on their entry into Web3.” said Olivier Moingeon, Co-Founder and Chief Commercial Officer of Exclusible. “At the heart of Web3 lie many possibilities for brands. True Luxury is recognized, community is cultivated, and desirability is captured. Brands should embrace this new territory and set foot into a new sphere of culture and digital expression. Christofle is seen as a pioneer, leveraging classic Parisian heritage with the innovative spirit of an entirely new movement in the creative industry.”

529 NFTs will be available at www.exclusible.com for 0.1 ETH on Saturday May 7, 2022 NFT holders will gain access to exclusive and unique benefits, as well as discover the world of Christofle through an incredible 3D masterpiece. Additional information on the Christofle NFT collection 925 Genesis MOOD can be found on the Christofle website.