Louis Moinet partners with Exclusible and Tafi to launch original NFT collection
1,000 unique NFTs inspired by the iconic Space Revolution 2021 Edition Super Watch
SALT LAKE CITY, ST BLAISE, Switzerland, and CASCAIS, Portugal, January 10, 2022 – Louis Moinet, the luxury watch brand specializing in high-end, limited-edition timepieces, has announced an NFT partnership with Exclusible, a premium NFT marketplace and Metaverse partner for Luxury Brands, and Tafi, a leading designer of avatars and digital wearables including NFTs. The companies will launch an original NFT collection inspired by the Louis Moinet Space Revolution Watch, the award-winning watch that features spectacular tourbillons, intergalactic spaceships, and extraterrestrial materials. The Space Revolution NFT collection is expected to launch in early 2022.
Ateliers Louis Moinet is collaborating with 3D digital creator Tafi to design a collection of Space Revolution watch-themed NFTs that will be available exclusively through the Exclusible marketplace. Drawing upon the unique characteristics of the Space Revolution super watch, the companies will launch 1,000 original, limited-edition digital timepieces each with spectacular 3D artwork and one-of-a-kind experiential utility.
"At Louis Moinet, we have always strived to push the limits of design and technology to construct the most sophisticated, awe-inspiring timepieces of our generation," said Jean-Marie Schaller, CEO and Creative Director of Louis Moinet. "With that in mind, we selected the leading creative partners in the NFT space – Exclusible and Tafi – to launch our inaugural collection of Louis Moinet NFT digital watches. These NFTs will celebrate the advanced technology and craftsmanship that our Space Revolution super watch is known for."
In addition to the 1,000 unique NFTs, each NFT holder will receive additional digital unlockables that will include Augmented Reality and physical utility. Louis Moinet will also sponsor a celebratory giveaway of some physical Louis Moinet watches to certain NFT holders. Joint holders of Louis Moinet NFTs, Exclusible's Alpha NFT Collection, and Tafi's Non-Fungible People avatar collection will receive additional special benefits.
"Exclusible was founded on being the pre-eminent platform for luxury brands to launch NFTs with an elevated experience to a highly curated community," said Olivier Moingeon, Co-Founder and Chief Commercial Officer of Exclusible. "We are thrilled to host the launch of the first-of-its-kind NFT digital watch collection with Louis Moinet, one of the most prominent luxury watchmakers, hand-in-hand with Tafi, the creative force behind some of the most iconic NFTs in the metaverse."
"Louis Moinet has achieved something truly incredible with their Space Revolution super watch in the physical world," said Preston Woo, CSO of Tafi. "We are thrilled for the opportunity to make digital iterations of their inspiring cosmic design, and collaborate with Louis Moinet for their entrée into the NFT space, all in partnership with Exclusible, the leading NFT platform for luxury brands." Nate Thornton, Business Development manager of Tafi, added "We can't think of a more renowned and fitting watch for NFTs and the metaverse than the Space Revolution timepiece. We are beyond excited at this collaboration and look forward to more to come."
Tafi has offered NFT solutions to several notable brands, including Coca-Cola, Champion, and RTFKT (recently acquired by Nike).
About Exclusible
Exclusible is the definitive metaverse and NFT platform dedicated to luxury brands, giving collectors access to limited-edition NFTs and experiences issued by the world's most desirable luxury brands. Founded in 2021, Exclusible successfully launched its own NFT collection called Alpha, acting as a private club access key with a wide array of privileges, where 3,000 NFTs sold out in less than 48 hours. In a short amount of time, Exclusible has garnered a stellar reputation for successful activations in the Web3 space, addressing the needs of its high-profile partnerships for NFTs and in the metaverse.
About Louis Moinet
Jean-Marie Schaller created Les Ateliers Louis Moinet in St-Blaise (NE) in 2004. The fully independent firm was established to honour the memory of Louis Moinet (1768-1853): master watchmaker, inventor of the chronograph and high frequency (216,000 vibrations per hour) (certified by Guinness World Records™). Louis Moinet was a watchmaker, artist and astronomer. He is the author of the Traité d'Horlogerie, a watchmaking treatise published in 1848 that remained a definitive work of reference for a century.
Today, Ateliers Louis Moinet is perpetuating this legacy. The firm's mechanical timepieces are produced as one-of-a-kind models or limited editions only and comprise two categories: "Cosmic Art" and "Mechanical Wonders". Louis Moinet creations often make use of unusual and rare components, such as extraterrestrial meteorites or prehistorical materials. The brand's core values are creativity, exclusivity, art and design. To see the Space Revolution 2021 edition watch, visit: https://www.louismoinet.com/watches/space-revolution-lm-104-50-52/
About Tafi
Founded in 2019, Tafi's mission is to make personalized avatars and branded digital content available to anyone and everyone who wants to level up their digital personality. Tafi empowers creators by offering a powerful and dynamic SDK that includes everything a developer would need to get custom characters and avatars running in their own project. The system is portable across platforms including mobile, gaming, XR, social media, messaging and video communications. Tafi's investors include Benchmark Capital, Columbia Capital, and Ponte Partners.
Tafi has collaborated with major brands to offer NFT solutions, management, and creation, including companies like Coca-Cola, Champion, and RTFKT. To learn more about Tafi, visit https://maketafi.com/
Leadership
Thibault is a serial entrepreneur and business angel across various sectors. He is part of NFT hedge fund Blackpool, an advisor of OVR.ai, and a well-known collector of NFTs and physical vintage watches. Thibault is an alumnus of Paris Dauphine University, Harvard Business School, and Forbes 30 Under 30.
Artur is a Portuguese entrepreneur, technical leader, and cryptocurrency and blockchain enthusiast. He is also the founder and former CTO of Utrust, one of the biggest cryptocurrency payment gateways in the world. Before his cryptocurrency career, he led as the CTO of several fintech & cybersecurity companies, namely Portuguese companies Easypay and Privus.
Olivier is a luxury executive with more than 18 years of experience at Cartier, Goyard, and more recently as the CEO of Bastide. He created The Luxury Weekly podcast, based on his passion in reviewing luxury news and trends. Olivier is based in New York and holds a BA from GEM Business School and a Masters from the University of Warwick.
Olivier is an entrepreneur with over 15 years of experience, with proven success in leading technical and marketing teams from inception to large-scale websites with millions of users. He holds a degree in IT Management and BSc in Engineering from SUPINFO International University.
Pierre is an entrepreneur with over 8 years of experience advising C-suite clients as a strategy consultant with Deloitte and KPMG, with deep knowledge of the NFT field as a collector and investor. He is a member of FingerprintsDAO, one of the largest organizations collecting CryptoArt NFTs. Pierre holds an MSc from HEC Paris Business School, consistently ranked among the top business schools in the world.
