Kevel launches Relay, APIs to build custom programmatic ad capabilities
Kevel’s new API solution, Relay, offers publishers complete control over the programmatic ad space on their platform; publishers, supply partners, and digital out of home providers can monetize their platforms for an additional revenue stream
DURHAM, N.C., September 2022 - Kevel, the leading API infrastructure platform used to build custom ad platforms, announces the launch of Relay, an API solution to accelerate building custom programmatic ad capabilities that give control back to publishers over how they monetize their sites. Relay acts as a layer between the ad server and demand partners, providing companies with more control over auctions for their advertising space.
Publishers today are struggling to build custom, user-friendly programmatic ad solutions. They are forced to relinquish control to black box managed services due to rigid service offerings in the market today and limited engineering resources to build a solution themselves.
With the trusted expertise and transparency of Kevel, Relay offers programmatic building blocks to publishers while giving them complete control over monetization. Kevel offers Relay’s APIs on a SaaS model, eliminating the middleman of traditional ad exchanges that take a cut of the revenue.
By using Relay, publishers will have more control over who wins advertising auctions and why. Advertisers will have better-performing ads by only bidding on premium units. And users will appreciate faster page load time. Publishers using Relay’s APIs are able to manage the ad space through geo-request filtering, competitive restrictions, and additional creative controls.
“Kevel’s new Relay product will open up opportunities for publishers to access programmatic advertising that enables them to take back control, whether in their revenue earned, ad customization, or relationships with demand partners,” says James Avery, Founder and CEO of Kevel. “Companies can now own their solution to programmatic advertising. We already have customers on board, like Inskin Media, Blockthrough, and Rockbot and we look forward to seeing Relay make a difference in a wide variety of industries.”
About Kevel
Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com.
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