Kevel acquires Velocidi to advance privacy-first audience targeting
The acquisition will enable Kevel to enhance user segmentation and content personalization in a targeted, privacy-first way through Velocidi’s advanced machine learning audience tools
DURHAM, N.C. June 29, 2022 - Kevel, the leading API infrastructure platform used to build custom ad platforms, announces today the acquisition of Velocidi, a Portugal-based audience segmentation and customer data platform. Through this acquisition, Kevel will add all of Velocidi’s full-time employees.
This acquisition expands Kevel’s product offerings in multiple ways. For publishers looking to monetize their first-party data, Velocidi’s machine learning audience tools make it automatic to build valuable user segments that advertisers can target. Likewise, marketers looking to do on-site or in-app content personalization can use this technology to target different segments with different messaging, products, and offers. All audience segmentation is compliant with global regulations and utilizes first-party data collection, enabling brands and advertisers to have full control over their data.
“Velocidi’s dedication to privacy-first audience segmentation aligns well with Kevel’s vision of privacy-first digital monetization. We’re thrilled to partner with them to offer more functionality to both our customers and theirs,” says Paulo Cunha, CEO of Velocidi. “By enabling more functionality for advertisers to target their customers, publishers have the opportunity to build ad platforms that can compete with ones from Amazon, Walmart, and eBay.”
“Together with Velocidi, Kevel takes a step forward in its mission of keeping the Internet open and free. It’s important to us that every company has the tools to drive new revenue and take back the internet from the digital monopolies,” says James Avery, Founder and CEO of Kevel. “By marrying together Kevel’s ad serving platform with Velocidi’s audience tools, we’ve made it even easier to build a new, high-margin revenue stream that doesn’t compromise on the user experience or security.”
About Kevel
Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com.
About Velocidi
Velocidi is an award-winning audience intelligence platform designed to help brands better understand, model and target their customers. Velocidi-driven audiences empowers businesses to control first, second and third-party data and unlock the right marketing insights, decisions and actions at scale. It’s technology enables brands to send the right message, to the right person, in real-time.
The platform won several awards, like Digiday Best Customer Data Platform and E-Commerce Technology, and even Martech Overall Conversion Optimization Solution award, and touches billions of dollars in media spend for leading brands across the globe. The company closed an investment round in early 2017 led by Pilot Growth Equity and Neuberger Berman Private Equity.
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