Rakuten Viber returns to Formula E with ERT Formula E Team partnership
Rakuten Viber returns to ABB FIA Formula E World Championship with ERT Formula E Team partnership
May 2024. Rakuten Viber, a global leader in private and secure messaging and calls is thrilled to announce its return to the ABB FIA Formula E World Championship through a new partnership with the ERT Formula E Team.
This exciting collaboration will see the launch of the exclusive ERT Bot on Viber, offering fans a unique behind-the-scenes experience. The ERT Bot will provide Formula E enthusiasts with exclusive content, exciting competitions, and special partner discount codes.
"We are delighted to partner with the ERT Formula E Team, marking Rakuten Viber's exciting return to the ABB FIA Formula E World Championship," said Zarena Kancheva, Global Growth Director at Rakuten Viber. "This partnership perfectly aligns with our commitment to connect people with their passions, and we are confident that the ERT Bot on Viber will become a thriving hub for Formula E fans worldwide."
Russell O’Hagan, COO and Deputy Team Principal of ERT Formula E Team added, "We are thrilled to welcome Rakuten Viber on board as a partner. With their innovative approach to communication, the ERT Bot on Viber will be a fantastic platform for us to connect with fans on a deeper level and share our team's journey throughout the season."
As part of the partnership, Rakuten Viber and ERT have curated a driver and team-themed sticker pack, which is available to download on Viber’s Sticker Market, allowing fans to show their support in a fun and interactive way.
The announcement comes just ahead of the highly anticipated Berlin ePrix, making it an exciting moment for Rakuten Viber, to return to the world of Formula E racing.
About Rakuten Viber
Rakuten Viber connects people. No matter who they are or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. Rakuten Viber ensures users have a secure and free environment to share their emotions. Rakuten Viber is part of Rakuten Group, Inc., a world leader in e-commerce and financial services.
About ERT Formula E Team
The ERT Formula E Team has participated in the ABB FIA Formula E World Championship since its inception and won the inaugural Drivers' Championship title as Team China Racing in 2015. Based at the home of British Motorsport at Silverstone Circuit, the ambitious team is committed to challenging the status quo of Formula E and is fast establishing itself as a respected challenger team among the giants of the industry.
Leadership
Ofir Eyal, the CEO of Rakuten Viber, is a Viber veteran as he first joined the company in 2014 as the Vice President of Product before being promoted to Chief Operating Officer in 2019. Prior to joining Viber, Ofir previously held the position of Product Manager at Citi Innovation Lab, where he worked on Citibank’s flagship mobile trading app for its institutional customers worldwide. In his previous roles at Viber, Ofir focused on user experience, customer success, content, and localization. As CEO, Ofir leads Rakuten Viber’s ambitious campaign of product development and discovers new markets and business opportunities as the company further establishes itself as a major, innovative player in the global messaging market.
