SAN FRANCISCO, May 2023 - Rakuten Viber, the go-to messaging app for secure and private communication, is announcing a partnership with the world-renowned music streaming platform, Spotify. With this collaboration, Viber users can now groove to their favorite tunes, ad-free and offline, on one of the biggest audio streaming platforms in the world. Viber users can now enjoy a free three-month trial or up to a 90% discount on Spotify Premium, depending on their region.
Viber boasts a massive international audience, particularly in the Central and Eastern Europe and Asia Pacific regions, where its market share reaches up to 98%. This makes it the perfect platform for Spotify to tap into new markets.
Ofir Eyal, CEO at Rakuten Viber, is enthusiastic about the collaboration, stating, "Music has always been a powerful form of communication between people, and as a communications app, Viber naturally aligns with this joyful aspect. At Viber, we always want to provide our users with fun features that are effortless to use, and that is just what this activity offers. By joining forces with Spotify, Viber not only enriches its users' lives with an outstanding music experience but it also continues to solidify its status as a top-tier superapp.
Marc Hazan, VP, Business Development and Partnerships at Spotify says, “We’re really excited to be collaborating with Viber. They have a passionate community of users in markets where we’re looking to grow our platform. With this partnership Viber is providing additional value to its users. With access to over 100 million tracks on Spotify, Viber users can listen to the music they love and make new artist discoveries.
This offer will be available to Viber users in select countries across Europe, Middle East, and Asia. The eligible users in these countries* will be able to activate three months free of premium subscription. Eligible users in the Philippines and Vietnam**, will be offered an exclusive discount (up to 90%) to the premium feature. Users can activate the deal through a number of Viber in-app promo solutions: native and rich media ads, banners on the “Explore” screen, in-app messages, posts on the official Viber local channels
Countries included in this partnership are France, Germany, United Kingdom, Italy, Slovakia, Greece, Hungary, Poland, Czech Republic, Bulgaria, Croatia, Slovenia, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Iraq, Philippines, and Vietnam.
Viber users now have the world’s best music right at their fingertips to enjoy anytime, anywhere! To access the offer, please ensure the latest version of the Viber app is installed: https://vb.me/purplepr
* For Premium trials, eligible users will include Viber users from the countries described above, who are 18+ of age and are new or existing users of Spotify who have never previously redeemed Spotify offers mentioned above, in their respective countries, or have never been subscribers to any ‘Spotify Premium’ tier offering.
**For Premium mini trials, only available in the Philippines and Vietnam, every user is eligible to get the discounted offer once through Viber.
Rakuten Viber connects people. No matter who they are, or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. Viber ensures our users have a secure and free environment to share their emotions. Rakuten Viber is part of Rakuten Group, Inc., a world leader in e-commerce and financial services.
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 100 million tracks and over 5 million podcasts titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 515m users, including 210m subscribers in over 180 markets.