Pressroom

Founded in 2020, WatchOut Group is a multinational company with an eye on solutions. Its founders are committed to creating quality, ground-breaking products through smart design and simple solutions to some of the world’s most pressing problems. 

The company’s first product is The Band, a sanitizing wristband that makes hand sanitization a fashion statement. WatchOut had its global debut at New York Fashion Week in partnership with fashion designer Christian Cowan, the 25-year-old design phenomenon best known for dressing an array of A-list celebrities, including Lady Gaga, Beyoncé, Mariah Carey, Jennifer Lopez, and Cardi B. WatchOut appeared on the wrists of some of today’s most iconic celebrities. Cowan created exclusive styles and designs for the timely product.

Co-founders Lance Ford and Allan Klepfisz have worked together for more than a decade on transformative ideas, shifting recently to simpler, innovative solutions pertinent to our time. The duo became a trio with the addition of a third co-founder, Tomas Varga, who brought fresh ideas and an analytical approach to the WatchOut team. Together, the three have an eye on the future with lofty goals and an ambition to change the world through simple, accessible solutions.