Pleasanton, CA, November 2025 — This holiday season, comfort is the ultimate gift. Nearly half of Americans say they frequently experience stress, and over half report feeling lonely around the holidays, even when surrounded by loved ones. Comfort and support are more vital than ever. These plushies are here to soothe stress and make the holidays brighter.
Plushie Dreadfuls, the toy company dedicated to emotional well-being, empathy, and acceptance, offers handcrafted companions that provide emotional support. Designed with direct input from the community, the whimsical plushies support those struggling with mental health, chronic illnesses, and neurodivergence, and they speak to many who seek community and belonging. With over 369,000 plushies sold to date, the family-owned company has over 300 unique designs to choose from—each with its own story.
Every plushie has a purpose, to speak to whatever you’re going through:
The Anxiety Rabbit Collection: Who isn’t feeling overwhelmed this holiday season? This cuddly bunny, available in a range of colors, helps manage your stress and make your day better. Unload your worries to two tiny Worry Bunnies, then zip them away inside the Anxiety Rabbit to soothe your fears. Magnetic hands can touch the face for that perfect "oh no" pose, or place the paws together for a more zen pose. On the go? Bring along a miniature bag charm version to keep stress in check.
The Mental Health Collection: These plushies bring visibility to often-misunderstood experiences. Trust Issues Bunny guides us to rebuild trust in a broken world with its mini duffle bag for emotional baggage, ADHD Rabbit is filled with bees and sports mismatched colors that embody beautiful chaos, and the Depression Rabbit’s blue fur, sad eyes, and semicolon (originating from The Semicolon Project) symbolize overcoming hardships that can’t be seen. Each plushie opens a door to connection and understanding.
The Health Collection: Sometimes we need to feel like we’re not alone in our struggles. This collection features plushies that represent a wide range of health challenges. Cancer Warrior Rabbit wields a sword and shield for kicking cancer’s ass, Chronic Pain Rabbit’s spiked bracelets represent neuropathy and RSF, Immunocompromised Rabbit is suited up with scrubs and a mask to stay safe, and a Migraine Brain Octopus sits weighing down on Migraine Rabbit’s head. Each is a symbol of resilience in the face of difficulties.
Victorian Mcgee’s Alice Collection: This unique take on beloved Alice in Wonderland characters invites us to play, pretend, and find comfort in the chaos. The Cheshire Cat smiles like he knows something you don’t, while Alice Rabbit is brave and a little uncertain, keeping a tight hold on her “Drink Me” potion. Cute and a little creepy, the collection shows that beauty and bravery can be found even in life’s wildest moments.
The Gingerdread Rabbit: Sometimes the holiday season isn’t all gumdrops and snowflakes. Gingerdread has seen it all, and is both a sweet, freshly baked friend and a slightly nightmarish representative of holiday chaos. This stitched-up holiday horror is coming to town–but don’t worry, he likes cuddles, too.
The Celestial Bunnies Collection: Cuddles are healing, too. These gentle bunnies provide out-of-this-world nighttime hugs. Full Moon Bunny watches over the dreamers, overthinkers, and the quiet hearts with their star-studded ears and crescent moon patch. When days feel cold or thoughts grow cloudy, Sun Bunny is there to shine a radiant glow and provide warmth with soft orange and yellow fur. These bunnies watch over you through both the highs and lows of the season.
Plushie outfits and accessories: Being well-dressed can give you the confidence to get you through a rough day, and dressing up a plushie companion can help you unwind once you’ve made it through. Pull the Chaos Hoodie on your pal to match the mood, or dress them in the Pink Kimono to create a calming vibe. Pick the right outfit, and pick how you’re going to face the day with your plushie companion by your side for support.
Plushie Dreadfuls are available online at: https://plushiedreadfuls.com/
Plushie Dreadfuls is a company that brings to life a range of plush toys that represent different emotions, mental health experiences, and neurodivergence. Each plushie is designed with research and care for the emotional and psychological journeys people face. Plushie Dreadfuls strives to create an inclusive, supportive, and comforting environment through its products, encouraging connection and fostering a sense of being understood.
