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Pressroom

June 2026

Scream for ice cream: Plushie Dreadfuls drops its sweetest collection yet

The Mint Chip and Neapolitan Rabbits serve up scoops of summer fun, while Brown Sugar Boba Bunny settles into its boba cup, steeped in calm vibes
April 2026

Explore the mysteries of Jupiter with Plushie Dreadfuls’ new planetary plushie

It’s all systems go for this comic rabbit that joins the Black Hole Bun, Galaxy Rabbit, and other intergalactic plushies for deep space adventures
April 2026

Dreadful, strange, and cuddly: Emily the Strange and Plushie Dreadfuls partner to launch exclusive plushie

This collaboration, 28 years in the making, celebrates a character that has long been a symbol for the misunderstood
January 2026

Which Plushie Dreadfuls friend are you this Valentine’s Day?

A plushie for every kind of love: soft, stitched, and a little bit complicated
November 2025

Holiday season got you stressed? These plushies can help.

These plushies are here to soothe and support through holiday stress, chronic illness, and mental health struggles
November 2025

The (not so) Wicked Witch gets a fluffy makeover with Plushie Dreadfuls’ Oz Collection

As the Wicked Witch of the West’s unseen story comes to light, classic characters from Oz are reimagined in plushie form, each embodying a relatable emotional journey
September 2025

Plushie Dreadfuls’ Halloween collection offers a haunted hug

Unreleased plushies launch this September, featuring removable heads, bite marks, and folklore-inspired details while combining dark whimsy with emotional resonance
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About Plushie Dreadfuls

Plushie Dreadfuls is a company that brings to life a range of plush toys that represent different emotions, mental health experiences, and neurodivergence. Each plushie is designed with research and care for the emotional and psychological journeys people face. Plushie Dreadfuls strives to create an inclusive, supportive, and comforting environment through its products, encouraging connection and fostering a sense of being understood.

Leadership

American McGee
American McGee - Creator and Founder of Plushie Dreadfuls

American McGee is a game designer, writer, and creative director best known for his darkly imaginative work that blends gothic aesthetics with psychological depth. Rising to prominence in the 1990s with his contributions to iconic games like Doom and Quake, he gained a cult following for American McGee’s Alice, a twisted reimagining of Lewis Carroll’s Wonderland through the lens of trauma and recovery. McGee’s work consistently explores themes of madness, identity, and emotional resilience, often drawing on literary influences and psychological motifs. Beyond gaming, he has expanded into storytelling, design, and merchandise (Plushie Dreadfuls), continuing to build emotionally resonant worlds that challenge convention and invite introspection.

Media contact
Lauren Perrylauren@slicedbrand.com
+1 (617) 686-5924
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