The (not so) Wicked Witch gets a fluffy makeover with Plushie Dreadfuls’ Oz Collection
As the Wicked Witch of the West’s unseen story comes to light, classic characters from Oz are reimagined in plushie form, each embodying a relatable emotional journey
Pleasanton, CA, November 2025 — It’s time to return to a world of wicked magic. Plushie Dreadfuls, the toy company dedicated to emotional well–being, empathy, and acceptance, launches Victorian McGee’s Oz Collection. The new line puts a fuzzy twist on the well-loved tales of witches, courage, and friendship.
With over 369,000 plushies sold to date, Plushie Dreadfuls are cuddly friends who embody important, often unspoken, emotions and experiences. Beloved for their symbolic, community-guided designs, the comforting companions encourage us to identify and explore inner emotions and find community through shared experiences. Creating space for connection, learning, and resonance, the Oz Collection celebrates the emotional journey of each character.
Leading the way is the star of the latest films: the (not so) Wicked Witch of the West. Reimagined in bunny form, she’s fully embraced her wicked era with confidence, poise, and a striking green hat. Her purple ears glow with self-acceptance. She’s proud of who she is, the good and the bad. Her contrasting colors show that complexity is beautiful. This bunny is ready to stand alone and defy the odds, because she finally believes in herself, and you should, too.
She is joined by other fan-favorite characters:
Dorothy and Toto: A brave bunny and loyal skeleton pup who always stick together. It hasn’t been an easy journey. Dorothy is stitched up with care and her dress is marked by experience. Green heart accents represent love, friendship, and the search for home.
Tin Man and Heart Pup: The iron-clad rabbit has been granted everyone’s greatest wish—a companion to show empathy and love. The hot pink funnel hat and collar to match share the warm vibes and courage to stay open.
Scarecrow and Brain Pup: With button eyes, patchwork ears, and straw bursting from the seams, this bunny felt out of its comfort zone in the big world. Luckily, it’s been gifted with a brain pup to show perspective and wisdom.
Cowardly Lion and Courage Dragon: A small keychain plushie with fear shown across its face is paired with a Courage Dragon to provide protection. With soft patchwork green and yellow fur and velvety grey wings, it makes a fierce friend when scary times arise.
“The stories of Oz resonate deeply with people of all ages. We can see ourselves in the flaws, struggles, and triumphs of the characters,” shares American McGee, Creator and Founder of Plushie Dreadfuls. “As we celebrate these timeless stories of defying gravity and finding our place with the new release of Wicked: For Good, it’s important to explore the emotions the film stirs up. These plushies provide the perfect channel to reflect on personal and emotional journeys we all face.”
The Oz Collection joins Plushie Dreadfuls more than 300 plushies that provide visibility and community for those navigating mental health challenges, exploring identity, and other personal journeys.
The Plushie Dreadfuls Oz Collection is available online at: https://plushiedreadfuls.com/collections/victorian-mcgees-oz-collection
About Plushie Dreadfuls
Plushie Dreadfuls is a company that brings to life a range of plush toys that represent different emotions, mental health experiences, and neurodivergence. Each plushie is designed with research and care for the emotional and psychological journeys people face. Plushie Dreadfuls strives to create an inclusive, supportive, and comforting environment through its products, encouraging connection and fostering a sense of being understood.
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