Pleasanton, CA, June 2026 — Plushie Dreadfuls, the toy company that promotes emotional well–being, empathy, and acceptance, serves up a lineup of refreshing plushie treats. As summer fun ramps up, these whimsical plushies celebrate favorite flavors that make the season special.
From classic flavors like mint chip and Neapolitan to trendy drinks like boba, these plushies are ready to tag along on every summer adventure. Whether you’re jet-setting to new destinations or soaking up the season at home, they bring a little extra sunshine and sweetness to every moment.
These new designs are serving up scoops of summer fun:
Mint Chip Rabbit ($50): Topped with an extra layer of melty ice cream, this minty green bunny is ready for a refreshing summer. Its cheeks are speckled with chocolate freckles that look almost good enough to eat. This style icon wears a fine lacy bow and is topped with a chocolate-brown beret.
Neapolitan Rabbit ($50): Why pick one flavor when you can have them all? The classic pink, brown, and white colors criss-cross this bunny’s body in a bold display of confidence. This triple threat of fashion, flavor, and fun comes dressed in its sundae best, sporting a cupcake hat and velvety bow.
Burnout Brown Sugar Boba Bunny ($34.99): This mini bunny is a little burnt out from too much summer excitement and curled up in its safe space – a usable boba cup. Tapioka pearl motifs dot its ears, and its soft fur is the color of a perfect milk tea, a reminder that more refreshing times are on the way!
Plushie Dreadfuls offers handcrafted companions that provide emotional support and connection to unique experiences. With over 402,000 plushies sold to date, the family-owned company has over 320 unique designs to choose from - each with its own story.
“Summer is the perfect time to appreciate the great things around us,” says American McGee, Creator and Founder of Plushie Dreadfuls. “As we celebrate our favorite treats and the things that make us smile, we can appreciate our own strength and beauty. It’s refreshing to identify our best qualities and be proud of our journey.”
Plushie Dreadfuls is a company that brings to life a range of plush toys that represent different emotions, mental health experiences, and neurodivergence. Each plushie is designed with research and care for the emotional and psychological journeys people face. Plushie Dreadfuls strives to create an inclusive, supportive, and comforting environment through its products, encouraging connection and fostering a sense of being understood.

American McGee is a game designer, writer, and creative director best known for his darkly imaginative work that blends gothic aesthetics with psychological depth. Rising to prominence in the 1990s with his contributions to iconic games like Doom and Quake, he gained a cult following for American McGee’s Alice, a twisted reimagining of Lewis Carroll’s Wonderland through the lens of trauma and recovery. McGee’s work consistently explores themes of madness, identity, and emotional resilience, often drawing on literary influences and psychological motifs. Beyond gaming, he has expanded into storytelling, design, and merchandise (Plushie Dreadfuls), continuing to build emotionally resonant worlds that challenge convention and invite introspection.
