Made Multi-Platform turns one video into content everywhere
The new launch helps creators turn long-form video into platform-ready clips, reframed vertical videos, and thumbnails for YouTube, TikTok, Instagram, and Facebook
Vancouver, BC - June 23, 2026: Made, the AI platform developed by RHEI to amplify human creativity and scale content production, is launching Made Multi-Platform. The AI-powered workflow helps creators turn one long-form video into platform-ready clips, vertical videos, and thumbnails across YouTube, TikTok, Instagram, and Facebook.
For today’s creators, a single video isn’t a single asset. One long-form upload is multiple short clips, vertical videos, platform-specific exports, and thumbnails that perform across different audiences and feeds. That work is time-consuming, repetitive, and increasingly essential to growth, forcing creators to choose between making new content and adapting existing content for every platform where their audience lives.
Capabilities include:
Smart Clipping: Turns one long video into multiple platform-ready short clips.
Reframe Video: Converts landscape 16:9 footage to vertical 9:16 and keeps the subject in frame automatically, exporting YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels in one pass.
Thumbnail Generation: Creates thumbnails built to perform, learning what works for a creator's audience and what doesn't.
“Creators are not publishing to one audience in one format anymore. A single video needs to be a YouTube upload, TikTok, Instagram Reel, Facebook post, and the thumbnail that gets someone to click,” said Shahrzad Rafati, Founder and CEO of RHEI. “That work has become part of the job of being a creator, but it should not take over the creative process. With Made Multi-Platform, we are helping creators turn one idea into content that can move across every major platform, while keeping human creativity at the center.”
Made Multi-Platform is built on RHEI’s two decades of media technology experience, including 8PB+ of proprietary, rights-cleared content data, and enterprise work with Warner Music Group, Sony Pictures, Universal Pictures, Lionsgate, and Paramount.
About RHEI
RHEI is a technology company with over two decades of experience building solutions for creators, artists, and media companies to scale their audiences and revenue. The company powers the connection between content and audiences across digital platforms, reaching hundreds of millions of unique viewers across over 150 countries each month. RHEI works with thousands of customers, including some of the world’s most prominent content creators as well as leading media and music companies like Sony Pictures, Warner Music Group, Paramount Skydance, Universal Pictures, Lionsgate, PBS, and more. Receiving many accolades, RHEI most recently won Newsweek’s 2026 AI Impact Awards in AI Arts & Media – Best Outcomes, Digital Media & Arts. Headquartered in Vancouver, Canada, RHEI is at the forefront of the Augmented Creativity Era. For more information, visit www.rhei.com.
Leadership
Shahrzad Rafati is the Founder and CEO of RHEI, a technology company that builds AI to amplify human creativity, scale audiences, and enhance impact. Shahrzad has driven RHEI to be a groundbreaking leader in the tech space, pioneering Made as the first emotionally intelligent platform for human creativity. RHEI is a leading global powerhouse, reaching over 600 million unique viewers every month in over 150 countries. In addition to her success with RHEI and her exemplary contributions to G20 and G7, Shahrzad supports a number of influential Boards and Associations spanning national and international investment groups, leading media and technology businesses, global leaders in design and architecture, and not-for-profits. A selection of these includes: as Vice-Chairperson for Invest In Canada, and as a board member for Hootsuite Media Inc. and Bjarke Ingels Group (BIG). Follow Shahrzad’s insights on LinkedIn, X, and Instagram.
A pioneer at the intersection of technology and human creativity, Lewis Ball joined RHEI in 2007 and is a driving force behind the company’s innovative solutions for creators and media companies. As Chief Strategy & Product Officer, he is the architect of the company’s forward-looking initiatives, including the company’s Made platform, as well as a key proponent of the company’s enterprise partnerships with media companies like Paramount Skydance, Sony Pictures, PBS, and major labels such as Warner Music Group.Lewis holds a BSc in Management from the University of Warwick, U.K., but his real education comes from a career dedicated to challenging the status quo and proving that the most compelling innovations are those that put human creativity first.
