Pressroom
Made reshapes the creative starting point with its proactive AI
Made expands the dream team: Meet the AI agents that enable creators to scale their empire
The algorithm wants your soul, RHEI wants to elevate your art
About RHEI
RHEI is a technology company with over two decades of experience building solutions for creators, artists, and media companies to scale their audiences and revenue. The company powers the connection between content and audiences across digital platforms, reaching 600 million unique viewers across over 150 countries each month. RHEI works with over 7,000 customers, including thousands of the world’s most prominent content creators as well as leading media and music companies like Sony Pictures, Warner Music Group, Paramount Skydance, Universal Pictures, Lionsgate, PBS, and more. Headquartered in Vancouver, Canada, RHEI is at the forefront of the Augmented Creativity Era. For more information, visit www.rhei.com.
Leadership
Shahrzad Rafati is the Founder and CEO of RHEI, a technology company that builds AI to amplify human creativity, scale audiences, and enhance impact. Shahrzad has driven RHEI to be a groundbreaking leader in the tech space, pioneering Made as the first emotionally intelligent platform for human creativity. RHEI is a leading global powerhouse, reaching over 600 million unique viewers every month in over 150 countries. In addition to her success with RHEI and her exemplary contributions to G20 and G7, Shahrzad supports a number of influential Boards and Associations spanning national and international investment groups, leading media and technology businesses, global leaders in design and architecture, and not-for-profits. A selection of these includes: as Vice-Chairperson for Invest In Canada, and as a board member for Hootsuite Media Inc. and Bjarke Ingels Group (BIG). Follow Shahrzad’s insights on LinkedIn, X, and Instagram.
A pioneer at the intersection of technology and human creativity, Lewis Ball joined RHEI in 2007 and is a driving force behind the company’s innovative solutions for creators and media companies. As Chief Strategy & Product Officer, he is the architect of the company’s forward-looking initiatives, including the company’s Made platform, as well as a key proponent of the company’s enterprise partnerships with media companies like Paramount Skydance, Sony Pictures, PBS, and major labels such as Warner Music Group.Lewis holds a BSc in Management from the University of Warwick, U.K., but his real education comes from a career dedicated to challenging the status quo and proving that the most compelling innovations are those that put human creativity first.
