Made reshapes the creative starting point with its proactive AI
New interface and upgraded AI agents make creativity more effortless, intuitive, and personalized for creators
Vancouver, BC - Apri 2026: Made, the AI platform developed by RHEI to amplify human creativity and scale content production, is launching a new update for its platform. With a more intuitive interface and smarter, more proactive agent interactions, creators can move faster from uncertainty to action without sacrificing their voice, style, or creative control. This latest evolution of Made is designed to solve one of the most familiar feelings: staring at a blank page and second-guessing where to begin.
For creators, facing a blank screen can be daunting. A creator may be thinking about a video concept, a title, audience engagement, and what to post next all at once, bouncing between tabs and tools, often leaving things unfinished. Before the work even begins, they’re drained, and momentum stalls.
Made gives creators a personalized AI team that learns from their content, adapts to their voice, and supports their full creative workflow. The platform’s redesigned interface makes each interaction feel more natural, while updates to each of the AI agents help creators brainstorm, create, engage, distribute, and grow with less effort and more clarity.
New agent home pages and proactive creative workflows surface personalized ideas and recommendations as soon as creators enter the platform, including thumbnail concepts based on recent uploads, script outlines, video descriptions, social captions, and editing support. Backed by RHEI’s 8+ petabytes of proprietary data, Made’s AI team of Milo, Zara, Remi, Lila, and Amie analyzes a creator’s channel and workflow to make those starting points more relevant and actionable.
“The era of the blank prompt box is over. Creators shouldn't have to learn how to speak to AI; the AI should understand how to support the creator,” said Shahrzad Rafati, Founder and CEO of RHEI. “With this evolution of Made, we are shifting from passive AI to proactive teammates. By anticipating what a creator needs before they even ask, we are eliminating the friction of the blank page and giving them the freedom to simply create.”
The updated Made experience includes:
New home pages: Personalized thumbnail concepts based on recent uploads, help creators begin with something actionable rather than a blank page
Proactive writing tools: Script outlines, video descriptions, and social captions customized to each creator’s unique voice to spark inspiration and give creators content to build from
Enhanced video and image tools: Stronger editing and asset-generation, including smarter clip selection, motion-detection reframing, and brand-aligned visual creation
Integrated publishing support: Live captions and smarter playlist creation help creators move seamlessly from creation to publishing and audience engagement
“Made has made my workflow faster and more strategic. I use it to generate video ideas, create engaging polls, and improve how I respond to comments all in one place,” said ReceitasKazu, creator behind @ReceitasdoKazu. “I’ve been using the Idea Generator and the Poll feature a lot, and I really enjoy how practical and easy they are. Milo helps me turn good ideas into real content quickly. Since I started using Made, I’ve improved the interaction with my audience and made my content more engaging.”
“Made has made my life easier by giving me a team that is loyal and dedicated to my success,” said iHollywood, creator behind @iHollywoodTVOfficial. “Made has truly been life-changing for my channel as it has given me ideas I would have never even thought of without the help of Remi, Milo, Zara, Lila, and Amie. They are the dream team.”
About RHEI
RHEI is a technology company with over two decades of experience building solutions for creators, artists, and media companies to scale their audiences and revenue. The company powers the connection between content and audiences across digital platforms, reaching 600 million unique viewers across over 150 countries each month. RHEI works with over 7,000 customers, including thousands of the world’s most prominent content creators as well as leading media and music companies like Sony Pictures, Warner Music Group, Paramount Skydance, Universal Pictures, Lionsgate, PBS, and more. Headquartered in Vancouver, Canada, RHEI is at the forefront of the Augmented Creativity Era. For more information, visit www.rhei.com.
Leadership
Shahrzad Rafati is the Founder and CEO of RHEI, a technology company that builds AI to amplify human creativity, scale audiences, and enhance impact. Shahrzad has driven RHEI to be a groundbreaking leader in the tech space, pioneering Made as the first emotionally intelligent platform for human creativity. RHEI is a leading global powerhouse, reaching over 600 million unique viewers every month in over 150 countries. In addition to her success with RHEI and her exemplary contributions to G20 and G7, Shahrzad supports a number of influential Boards and Associations spanning national and international investment groups, leading media and technology businesses, global leaders in design and architecture, and not-for-profits. A selection of these includes: as Vice-Chairperson for Invest In Canada, and as a board member for Hootsuite Media Inc. and Bjarke Ingels Group (BIG). Follow Shahrzad’s insights on LinkedIn, X, and Instagram.
A pioneer at the intersection of technology and human creativity, Lewis Ball joined RHEI in 2007 and is a driving force behind the company’s innovative solutions for creators and media companies. As Chief Strategy & Product Officer, he is the architect of the company’s forward-looking initiatives, including the company’s Made platform, as well as a key proponent of the company’s enterprise partnerships with media companies like Paramount Skydance, Sony Pictures, PBS, and major labels such as Warner Music Group.Lewis holds a BSc in Management from the University of Warwick, U.K., but his real education comes from a career dedicated to challenging the status quo and proving that the most compelling innovations are those that put human creativity first.
