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Zilliqa launches initiative to support sustainability-focused fashion innovators

Chosen partners will design a special fashion line for avatars on the Zilliqa-powered metaverse, Metapolis, and become the official partner for e-commerce merchandise; Offering global visibility, support, and funding to grow their brand


LONDON. June 13, 2022 – Zilliqa, the high-performance, high-security, and low fee Layer-1 blockchain protocol, and Metapolis, an extended-reality (XR) metaverse-as-a-service platform (MaaS) powered by Zilliqa, are launching a new initiative to support creators with a focus on sustainable fashion. Three finalists will win grants of up to $15K and create a fashion line for Metapolis avatars. The winner will become the official e-commerce merchandise partner for Zilliqa. 

The selected winner will work alongside Norah Sallam, Creative Director of Zilliqa, to design and manufacture merchandise as an official partner. The winner will also benefit from the global visibility that Zilliqa brings. For example, the official brand will be worn by the core team during events and podcasts. Additionally, the three finalists will also design a fashion line for avatars within Metapolis and earn a percentage from the sales. The funding and support given hopes to push creators to leverage their marketing and business needs. 

Applications are now open for emerging brands, indie labels, established companies, or fashion creators with access to suppliers. The application will only be accepted if the brand includes at least one of the following techniques in its work: upcycling, recycling, ethical fashion, slow fashion, or zero waste.

This new initiative, which comes at the perfect time following World Environment Day on June 5th, is a step forward in Zilliqa’s commitment to building a carbon-neutral ecosystem. In terms of carbon emissions, Zilliqa is already approximately 10,000x less than other blockchains like Ethereum. Zilliqa’s new initiative will prioritize those who support ethical consumerism, responsible sourcing, and sustainable fashion, in alignment with the company’s vision of becoming carbon negative in 2022. 

"Digital fashion is a booming industry and as more talent looks at entering the Metaverse and Web3 space we want to support their initiative in building a sustainable and inclusive world across both physical and digital environments," says Sandra Helou, Head of Metaverse and NFTs at Zilliqa. “We look forward to partnering with some talented creators that share the same sustainability values as Zilliqa and Metapolis, and helping them enter their next stages of growth.”

To apply go to:

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About Zilliqa

Zilliqa provides highly-performant, scalable, and secure blockchain solutions for enterprises and decentralised applications. Founded in 2017, Zilliqa was developed by a team of global business and industry experts, experienced scientists, leading engineers, financial services specialists, and venture creators. Zilliqa’s mission is to become the blockchain destination of choice for building and developing Web3 applications. Committed to developing innovative and scalable blockchain solutions with a user-centric approach, Zilliqa is working to catalyse and transform digital infrastructures across global communities and industries. Businesses and brands across the world are leveraging Zilliqa's technology to build applications that support their strategic growth and scale their business — from financial services to entertainment, esports and gaming, and digital advertising.

To date, the Zilliqa blockchain has processed over 40 million transactions since launching its main net and is home to a flourishing decentralised application ecosystem of over 250 projects. For more information, visit:

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About Metapolis

Metapolis is the first ‘metaverse-as-a-Service platform’ (MaaS) built on a world-renowned technology stack and powered by a leading L1 blockchain, Zilliqa. Giving you a data-centric and fully customizable extended reality (XR) experience accessible through web/AR & VR. With the vision of bridging the gap between the physical and digital worlds through seamless integration and an always-on layer of engagement. Metapolis has its sights set on becoming the basis of ‘the next internet’ and building a future for interoperability with security and safety at heart.


Media contact
Lauren Perry[email protected]
+1 (617) 686-5924
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