Zilliqa to accelerate gaming ecosystem development through partnership with XBorg

LONDON. September 2022 – Zilliqa, a high-performance, high-security, and low-fee layer-1 blockchain protocol, has partnered with XBorg, one of the leading Esports 3.0 organizations and Web3 gaming communities, to advance the development of its rapidly-expanding game ecosystem. 

Through this partnership, XBorg’s players will be given access to beta versions of games built on Zilliqa to provide development feedback. In addition, XBorg will bring players into Zilliqa games where they will offer a new distribution channel, accelerating each game’s user adoption.

Where gameplay allows, XBorg will organise competitions and tournaments for Zilliqa’s games, amplifying their exposure across crypto gaming communities. XBorg will boost its promotional campaigns for Zilliqa games with their network of ambassadors, influencers, and esports partners.

As an extension of their partnership, Zilliqa and XBorg will jointly co-market games within the Zilliqa gaming ecosystem. Being able to leverage XBorg's substantial network of players, influencers and ambassadors alongside Zilliqa’s own esports partners and community will magnify Zilliqa’s own efforts to bring its games and skill-to-earn model to the forefront of Web3 gaming. 

“Games are defined by the strength, size, and support of their communities. What we're looking to do through our partnership with XBorg is to take a collaborative approach to the development of Zilliqa's gaming ecosystem,” says Matt Dyer, Chief of Staff at Zilliqa. “Gamers, like crypto natives, are constantly looking out for new games to try and the next big thing, which is why we are engaging in cross-promotional activities with XBorg. Our strategic initiatives with teams like XBorg will bolster Zilliqa’s end-to-end game development and publishing pipeline, from iterative feedback pre-launch, to co-marketing and competitive events for our live titles. Every element of this partnership will extend the visibility of Zilliqa's games to entirely new audiences and communities that we would otherwise not be able to reach.”

“At XBorg, we are focused on creating and cultivating healthy gaming ecosystems within Web3 games that put players first. Which would not be possible without aligning ourselves with organizations motivated by the same passions. This is why we are proud to join forces with Zilliqa to offer our players access to projects that empower them to own their in-game assets, trade them securely, and earn from the value they generate,” says Louis Regis, the CEO, and Founder of XBorg. “This partnership will allow XBorg to shape leading blockchain games, build out professional esport teams, tournaments, and leagues on upcoming Zilliqa competitive titles, and expand our Gaming Digital Identity product offering across Zilliqa exclusives.”